3W Internet Corporation

Empowering Businesses With Profitability Through Knowledge

Join the Profitability Revolution

Business Owners
Business Advisors:
Accountants, Lawyers, Financial Professionals
The Cash Flow Industry

The Profitability Revolution

The profitability revolution for business owners is not just around the corner. It is here now. The 3W Business Profitability Analyzer Web Site is designed to answer most, if not all the questions pertaining to the profitability revolution for business.

Who can use it? What is it? When can you use it? Where can you use it? How can a business access it now and in the future? All of these questions are completely answered herein.

The common perception of many business people is that when a business uses a bank or a financial institution to fund the working capital requirements the business must be in trouble, or it is using funding from other sources which reduces the profitability of the business. Nothing could be further from the truth; in fact, this text will demonstrate beyond any reasonable doubt that these two statements are completely erroneous. There is a difference between the myth and the reality of the situation. Businesses are more profitable with the funding than without it. Understanding that will create a profitability revolution in business.

Most businesses in this country are quite profitable and probably do not need funding, but many businesses are experiencing financial pressures. These pressures include health care needs, plant and equipment modernization, retraining of personnel, insurance modernization, pension plan contributions, and much more. Where is the money going to come from? Deploying one or more of the strategies outlined herein can not only increase the profits of "Doing Business" as usual, but can reduce the working capital requirement at the same time. This is an example of the profitability revolution that provides the capital that offsets the pressures of business.

Simply stated, the profitability revolution is a strategy that can be employed by a business, which is in consort with one or more financial institutions, that allows the business to become more profitable, because of the interrelationship between the business and the financial institution(s). This publication examines the various business strategies that can achieve extra profits for business.

Business Owners

Business owners are the most important peer group in this economy. Not only do they control the purse strings, but they set strategic directions for their companies. On numerous occasions their companies already have "Downsized," "Rightsized," "Outsourced," "Privatized," etc. and have exhausted all those strategies that supplement profitability. Now they are looking for new ideas. Exciting times are here because business strategies are changing, financial resources are readily available, and technology is contributing to enhanced profitability. As a result there are better ways to do business.

This 3W Business Profitability Analyzer Web Site should provide new understanding of strategic choices business people need to make to obtain additional profits for their companies. New strategies that will provide supplementary profits can not be exercised until new techniques, methods, and concepts are discovered and understood. If business owners want to find ways to grow and be fruitful, then this 3W Business Profitability Analyzer Web Site should prepare them to take advantage of the cash flow industry. Strategies are discussed which will allow a business to double the sales revenue using the same amount of working capital. Other strategies discussed will allow the business to double the sales revenue using only one half the amount of working capital. Using either strategy, the business comes out ahead.

If business owners know what it takes to make a business grow, then execution of the strategies outlined herein will permit their business to become more profitable than the business is today. When that business becomes more profitable, all of sudden, it can use the extra profits to challenge the competition by using aggressive marketing techniques (adding sales staffing, pricing reductions, etc.) to obtain a greater market share. The possibilities are numerous, and business owners already have a talent for employing prudent spending strategies.

Professionals who Advise Business Owners

Accounting Professionals

Accounting professionals serve businesses by providing accounting services and financial advice. All too often they become tax advisors and bookkeepers. Most accountants offer the same thing to their clients; however, there is a way for accounting professionals to attract new prospective clients and retain their current clients.

When accountants becomes knowledgeable about strategies outlined in this publication, their services suddenly become more valuable to their clients, because they can now advise businesses of new techniques that generate higher profits for almost any type of business. Since the accountants’ competitors can not offer such advice, chances are, the prospective new clients will choose the accountant who makes the business owner’s money work for them rather than the accountant who will just cost them money.

Let competitor accountants remain a cost center in the eyes of their clients money. The accountant who exercises the principles of the business profitability revolution will become a profit center for clients instead of a cost center.

Legal Professionals

Legal professionals serve businesses by providing legal services, legal advice, and, frequently, furnishing financial advice. Moreover, they sometimes become tax advisors and paper pushers. Many lawyers offer the same thing to their clients; however, there is a way for legal professionals to attract new clients and retain their current clients.

Lawyers involved in litigation often encounter structured settlements of claims and disputes, because that is the standard method to provide a resolution. A structured settlement becomes an account receivable and rules discussed herein can provide the legal firm and the firm’s client with a high profit resolution.

What was said for accountants above pertaining to clients and prospective clients also applies to the lawyer’s clients and prospective clients. Knowledge is a wonderful commodity.

Financial Professionals

Real financial help for businesses does not just occur. There exists no single person or legal entity that can provide all the answers. More often than not, financial advisors tend to specialize and many of these specialties require certification before they can practice their specialty.

There are investment advisors, insurance advisors, health care advisors, securities advisors, governmental advisors, to name a few, that advise businesses and impact the bottom line, profitability. Most of these advisors are, and have been, deeply entrenched, and their functions have been utilized and supported since this country began doing business. However, since the Cash Flow Industry has been organized, a new type of financial advisor has become available for businesses, i.e. those Certified Professionals associated with Alternative Financing.

Cash is king, and a whole new industry has developed, because businesses need cash and can get it quickly. As a result of this need, there are currently national organizations that certify professionals to service the Cash Flow Industry. Each organization plays a supportive role with the U.S. Chamber of Commerce, various economic development commissions, and many other business groups interested in advancing the Cash Flow Industry. One of these organizations is the National Association of Factoring Professionals and it supports and certifies financial professionals who address a large part of the entire Cash Flow Industry, namely, viatical settlements, structured settlements, lotteries, import and export trade, contracts, purchase orders and accounts receivable components of the industry. These individuals are called Certified Factoring Specialists and are fully qualified to advise individuals and businesses to make highly profitable financial decisions.

Now businesses in general can access a small number of certified professionals who specialize in the Cash Flow Industry. For many businesses, cash flow is critical, and now these specialists can provide solutions that can enhance the profitability of business even beyond the business owners wildest dreams. Believe it. It does happen.

The Cash Flow Industry

The Cash Flow Industry is now organized in such a way that Business Owners and their Executives can expect increased profitability for their legal entities. There are only a limited number of Certified Individuals supporting the Cash Flow Industry. They can provide up-to-date financial services to guide businesses through the maze of financial issues dealing with fiscal matters that furnish support and improved profitability, e.g. cash flows, working capital requirements, internal rates of returns, costs of funding, etc. When dealing with the business community, these individuals supply information that make Alternative Financing attractive to business owners.

Businesses already using Alternative Financing Instruments discover they have become more profitable, have a better "Bottom Line," enhanced cash flow, and have lessened the stress of business for all concerned individuals within the company. The Cash Flow Industry was organized for the express purpose of making it easy for Business Owners to take advantage of the Cash Flow Industry. The Cash Flow Industry is new and complex. It has many nuances where even the most powerful and experienced business financial strategists can stumble. Expertise is sometimes difficult to learn, but, fortunately, simple to express and very easy for the Business Owner to implement. The main job is to communicate the knowledge and assist the Business Owner in preparing the business to access Alternative Financing.

Briefly, the component parts of the Cash Flow Industry will be reviewed without much elaboration. The primary purpose of this section is to identify most of the ingredients of the Cash Flow Industry.

A word about "on" and "off" balance sheet financial transactions. Asset based funding is reserved usually for plant and equipment and the funding produces debt which is an "on" balance sheet item, thereby, reducing the value of the business. Whereas, Alternative Financing (contract, purchase order, and accounts receivable financing) is an "off" balance sheet item. This type of financing maintains the value of the company and even enhances it. It can be shown conclusively that growing companies experience higher profit results.


3W Internet Corporation commits its resources to support every alternative financial specialty that is described in this primer. Although all the computations featured in this document have been thoroughly checked and tested, there may be some functions that rely upon other financial concepts methods, strategies and ideas using software, and protocols not developed by 3W Internet Corporation. 

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